**REPEAT PERFORMANCE**
LIVE LEADERSHIP TRAINING – WEDNESDAY, JUNE 3
Operationalize Purpose,
Beyond the Mission Statement
Strategies for Implementing and Integrating Purpose
FREE - Lunch & Learn | 12pm CT | No cost, No catch
$250 - Implementation Lab | 5:30pm CT | Includes replays & workbook
DUE TO TECHNICAL DIFFICULTIES, WE ARE OFFERING A FULL REPEAT OF THIS EVENT
—A SECOND CHANCE TO TAKE ADVANTAGE OF THIS ESSENTIAL PROGRAM—
The Problem With Most Purpose Statements
You have a mission statement. Maybe values. Maybe a Big Why that took two days at an offsite to craft.
It went on the wall. Maybe the website. Or the employee handbook.
And that's where it stayed.
This isn't a cynical observation. It's one of the most common and costly leadership failures in business today.
Purpose that exists only as language is not purpose. It's decoration.
And in some cases, it's worse than nothing. Because the gap between
what an organization says it stands for and how it actually operates erodes trust,
disengages employees, and quietly undermines the very growth leaders are trying to drive.
Dr. Bob Wright calls it the gap between a purpose statement on the wall and purpose lived in the hallway. His research across dozens of organizations led him to a single conclusion: the gap is almost never a values gap. People usually believe in the purpose. The gap is almost always a structural gap. Nobody built the scaffolding that connects purpose to daily behavior.
The question isn't whether your organization has a purpose.
The question is whether purpose is actually running the place.
In this session, Dr. Bob Wright will show you what it takes to make that happen.
Register Now
What This Session is Really About
Most purpose initiatives fail not because leaders don't care, but because purpose gets treated as a communications project rather than an operational one.
Purpose isn't a statement. It's a system. It has to show up on the factory floor and in the boardroom. In how you hire and how you fire. In how your products are designed and how your customers are served. In the decisions you make when no one is watching and the ones you make when everyone is.
Consider the Chicago Bulls under Phil Jackson. Jackson didn't just post values on a locker room wall. He identified his core principles — selfless play, flow, flexibility — and built his entire strategy around expressing them. He made them visible in every physical space the team inhabited. He modeled them personally. And when the team underperformed, he used the principles as the diagnostic lens: where did we break from these? Strategy second. Principles first. Three championships were the proof.
When purpose is genuinely integrated—not bolted on, not summarized in a tagline, but woven into the daily fabric of how the organization operates—something measurable happens. Engagement increases. Alignment improves. Decision-making accelerates. And the business grows in ways that feel sustainable rather than forced.
Dr. Bob Wright has been studying this for decades. His book, Business With Purpose, first published in 1995, laid the foundation. This session goes further, giving you the strategic framework to actually implement it — drawn from three real organizations that built the scaffolding and what they learned in the process.
What You'll Walk Away With
-
A clear diagnosis of where purpose is—and isn't—operating in your organization
Most leaders are surprised by what this reveals. Purpose gaps are rarely where you expect them. Dr. Bob w2ill walk you through the diagnostic lens that makes them visible. -
The integration framework
Purpose has to operate at every level: individual, team, and orginzational. Dr. Bob will give you the framework for understanding how these levels interact, where they break down, and what it takes to align them. -
Why purpose initiatives fail, and what to do instead
The most common mistakes leaders make when trying to build purpose-driven organizations, and the specific shifts that turn intention into reality. -
Strategies you can implement immediately
This isn't theory. Dr. Bob will walk through concrete, actionable strategies for embedding purpose into operations, culture, hiring, leadership development, and customer experience. -
How to lead from purpose yourself
Organizations don't become purpose-driven because of a policy. They becom purpose-driven because their leaders model it. Dr. Bob will address what that actually requires, and what gets in the way. -
Direct access to one of the country's leading executive coaches
This is a small group, live session. You'll have the opportunity to engage directly with Dr. Bob Wright on the specific challenges and dynamics of your organization.
IS THIS FOR YOU?
This session was made for you if...
• You lead an organization – or a significant part of one – and you're serious about building something that lasts.
• You've launched a purpose or values initiative that didn't take hold the way you hoped.
• You sense that your team is capable of more, but something fundamental isn't aligned.
• You want your organization's purpose to drive growth, not just appear in the annual report.
• You're tired of the gap between what your culture says it is and what it actually feels like to work there.
• You're ready to do the harder, more substantive work that most leaders avoid.
If you recognize your organization in any of these, this session will give you a strategic path forward.
TWO SESSIONS
The free Lunch & Learn introduces the framework. The Strategy Session is where you build your plan.
FREE Lunch & Learn
Wednesday, June 3, 12–1 PM Central Time
- 1-hour live session with Dr. Bob Wright
- Introduction to the purpose integration framework
- Why most purpose initiatives fail, and what's different about those that don't
- Insight you can apply that same afternoon
- Live Q&A
Free Lunch & Learn
EXECUTIVE IMPLEMENTATION LAB
Wednesday, June 3, 5:30–7 PM Central Time
- Everything in the free Lunch & Learn.
-
90-minute live working session. Bring your real challenges,
leave with real strategies. - Small-group format with direct access to Dr. Bob Wright.
- Concrete implementation framework you can deploy in your organization.
- Full replay of both the Lunch & Learn and the Implementation Lab.
-
$250 payment can be applied to future LiveWright engagement,
including executive coaching or organizational consulting, or
the LiveMORE Leadership Program.
Small group • Live w/Dr. Bob
Can't attend live? Register for the Implementation Lab and receive the full replay.
What People Say About Working with Dr. Bob Wright
“The man plays hard and showed up when we needed it most. He leads by example and lives his purpose.”
Mitch Platt
"His vision and strategic advice have been invaluable. He understands the core issues and zeroes in on what to do very quickly."
Christina Canright
"I hired Bob as my business coach. He is by far the best in his field. My business has grown from 500K to a multimillion-dollar company."
Eleanor Williams
"I left our conversation both enlightened and empowered about the possibilities. In a few short moments, you could identify and hone in on situations and circumstances that I either had not recognized or subconsciously chosen to ignore."
P.N.
"Dr. Bob Wright is an extraordinary thought leader, empowering others to achieve beyond their expectations. He's a mentor, a teacher, a coach, and a visionary — all without peer."
Michelle Lanter Smith
"Dr. Bob Wright delivers a rare combination of disarming authenticity and hard-hitting truth. He has a way of creating an environment that feels both safe and challenging — like a modern-day Mr. Rogers who isn't afraid to tell you exactly what you need to hear."
Katie Bigelow
Purpose isn't something you announce.
It's something you build—deliberately, at every level, every day.
This session gives you the framework to do exactly that.
About Dr. Bob Wright
Dr. Bob Wright doesn't tell leaders what they want to hear.
He tells them what they need to know.
One of the country's leading thinkers in transformational leadership and human development, Dr. Bob is a bestselling author, International Coach Federation Master Certified Coach (MCC), and President and Co-founder of LiveWright. He has spent decades coaching CEOs from major public companies to high-growth startups — helping them lead decisively and build organizations that perform because they mean something.
He has been studying the operationalization of purpose for decades. His book, Business With Purpose, first published in 1995, remains one of the most practical and rigorous frameworks for making purpose operational in organizations. He is also co-author of the award-winning The Heart of the Fight and Transformed!, and co-author of the #1 Amazon bestseller Life is Sales with Rich Lyons.
Dr. Bob holds a bachelor's degree in Sociology, a master's in Communications, a master's in Clinical Social Work, and a Doctorate in Education, Leadership, and Change.
Recognized By
